Founded in 1743 in the Nada district of Kobe, Hakutsuru is the #1 selling saké brand in Japan. Elegant, thoughtful and delicious saké defines Hakutsuru, but tireless innovation places it in a class of its own. Whether it’s understanding water sources at the molecular level, building a facility to create one-of-a-kind yeast, or developing its own saké-specific rice, Hakutsuru Nishiki, it’s the deep dive into research and development that explains Hakutsuru’s ascension to the top of a centuries-old craft.