Meet the Craft Founders

Sea Change Brewing Co. (Edmonton, AB)

Founded in 2017. Sea Change Brewing is one of Edmonton’s best known craft breweries. The brewery team prides itself in crafting beer that is unpretentious, true to style, and most importantly – great tasting. Recently Sea Change branched out from craft beer to create their own line of unique craft seltzers – Shiddy’s.

Taprooms. Sea Change has two taprooms in Edmonton. One on 62nd Ave, and a second in Beaumont. Both taprooms serve up amazing food with unique food menus.

Interview with Ian McIntosh and Jay Sparrow, Co-founders of Sea Change Brewery

We sat down with Ian and Jay from Sea Change to learn more about what makes their Edmonton Craft Brewery tick, and how their craft beer became so successful.

1) What is the inspiration behind the name Sea Change?

Sea Change was the name of the boat that I (Ian) grew up on for the first 5 years of my life. For the rest of my childhood we would spend every weekend and summer vacation on the boat. Being on the water was my fathers passion.

I always loved the name and thought it would be fitting when I decided to start my own business. It was a nice ode to my dad, as well as an apt description of what I was going through professionally at the time.

Sea Change means "a profound or notable transformation". Starting Sea Change was both profound and notable for me, and continues to be to this day. 

Sea Change Beer Bundle
Sea Change Beer Bundle

Sea Change Beer Bundle

$78.99

Five flagship beers from one of Edmonton's favourite craft breweries (20 tall cans).

Bundle includes:

  • Sea Change The Wolf Hazy Pale Ale 4 Pack Tall Cans
  • Sea Change Death Wave Light Lager 4 Pack Tall Cans
  • Sea Change "Prairie Fairy" Blackberry Wheat Ale 4 Pack Tall Cans
  • Sea Change Classic Blonde Ale 4 Pack Tall Cans
  • Sea Change Man Crush Mandarin Ale 4 Pack Tall Cans
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2) What drives Sea Change to continue & grow?

I think the spirit that started Sea Change is still alive and well within it. Our team is exceptionally talented and driven. I find people with talent also have drive, because talent takes hard work. The combination of people we have attracted pushes us forward immensely.

Great people love a challenge and growing a business is very challenging! It's very cliche but the people make the organization what it is. I define success by having the opportunity to pursue what interests you.

At Sea Change we are all very interested in what we do, and that makes inspiration easy to come by and by extension growth comes rather naturally I think.

3) Sea Change is known for its community collaboration. Which have been your favorite or most memorable?

Definitely a long standing favorite collaboration for us has been our work with Fruit Loop and all of the funding initiatives they handle for the LGTBQ2S+ Community.

We donate a portion of all sales of our popular Blackberry and Raspberry wheat ale, Prairie Fairy, to their group to disperse.

We have donated over $100,000 this year alone with this strategy. Fruit Loop is a perfect fit for us because they are awesome people and they throw a bunch of fun events each year too.

Sea Change Brewing Prairie Fairy Blackberry Wheat Ale Craft Beer
Sea Change Brewing Prairie Fairy Blackberry Wheat Ale Craft Beer

Sea Change "Prairie Fairy" Blackberry Wheat Ale 4 Pack Tall Cans

Blackberry, Raspberry, Tart, Dry.

 Alcohol:
5%
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4) What was the motivation behind Shiddy's and their creative flavour combos?

With a name like Shiddy’s we felt like we needed to standout with our flavors as much as we could to keep up with the name. Plus we have been keeping an eye on the canned cocktail market pretty closely over the last couple years and we thought that most brands seemed to just put out the lowest common denominator.

That left an open lane for us to get outside the box and deliver something elevated and fun. We plan on having new flavor combinations regularly as we grow and keep trying new things. We look at each flavor and name as a mini movie, we want to create some intrigue with all elements.

Shiddy's Beach Sauce Coconut Dreams & Tangerine 4 Pack Edmonton Seltzer
Shiddy's Beach Sauce Coconut Dreams & Tangerine 4 Pack Edmonton Seltzer

Shiddy's Beach Sauce Coconut Dreams & Tangerine 4 Pack

$9.99
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Shiddy's Nibby Boy Black Cherry Almond 4 Pack Edmonton Seltzer
Shiddy's Nibby Boy Black Cherry Almond 4 Pack Edmonton Seltzer

Shiddy's Nibby Boy Black Cherry Almond 4 Pack

$12.99
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Shiddy's Chili Lime 4 Pack Edmonton Seltzer
Shiddy's Chili Lime 4 Pack Edmonton Seltzer

Shiddy's Chili Lime 4 Pack

$12.99
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Shiddy's Ol' Blooty Early Grey Tea & Wild Blueberries 4 Pack Edmonton Seltzer
Shiddy's Ol' Blooty Early Grey Tea & Wild Blueberries 4 Pack Edmonton Seltzer

Shiddy's Ol' Blooty Early Grey Tea & Wild Blueberries 4 Pack

$12.99
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